Job Overview – Director of Marketing (Manufacturing):
Take on a leadership role with our client in Worcester, MA (Hybrid) as a Director of Marketing (Manufacturing), driving brand growth, lead generation, and market expansion. This role is ideal for a results-driven marketing leader with expertise in B2B industrial or high-tech manufacturing, digital marketing, and brand positioning. You will develop multi-channel campaigns, manage vendor partnerships, and optimize marketing strategies to accelerate revenue growth and industry engagement.
Compensation: $180,000 – $225,000/year
Location: Worcester, MA
Schedule: Monday to Friday (Hybrid)
Responsibilities as the Director of Marketing:
- Strategic Marketing Leadership: Develop and execute strategies to expand market share and brand visibility.
- Campaign Management: Lead marketing programs, messaging, targeting, and performance analysis.
- Lead Generation & Engagement: Drive customer acquisition through digital ads, email, events, and trade shows.
- Brand & Content Strategy: Align messaging with industry trends, market needs, and brand identity.
- Marketing Operations & CRM: Manage campaigns within SAP CRM for seamless lead tracking.
- Budget & Resource Allocation: Oversee marketing budgets, vendor partnerships, and ROI-driven planning.
Qualifications for the Director of Marketing:
- Education: Bachelor’s degree in Marketing, Business, or a related field required (Master’s degree preferred).
- Experience: 7-10+ years in marketing management, preferably within B2B industrial or high-tech manufacturing environments.
- Technical Proficiency: Expertise in Microsoft Office Suite (Word, PowerPoint, Excel, SharePoint, Teams), CRM systems (SAP preferred), and CMS platforms (WordPress, Drupal, or similar).
- Marketing Expertise: Skilled in multi-channel marketing, digital campaigns, brand strategy, and lead generation, with experience managing vendors, projects, and digital presence to drive growth.
- Analytical & Strategic Thinking: Ability to interpret data-driven insights and translate them into high-performing marketing strategies.
Application Notice: Qualified candidates will be contacted within 2 business days of application. If an applicant does not meet the above criteria, Atlantic Group will keep your resume on file for future opportunities and may contact you for further discussion.