Job Overview – Digital Marketing Specialist
Compensation: $40/hour
Location: Middlesex County, MA
Schedule: Monday to Friday (Hybrid)
Atlantic Group is hiring a Digital Marketing Specialist in Middlesex County, MA for our client, supporting digital marketing, email marketing, website management, and content development. This contract role is responsible for creating digital marketing assets, managing website content, executing email campaigns, and supporting multi-channel marketing initiatives that drive brand awareness and customer engagement. The ideal candidate has experience with digital marketing platforms, marketing automation, graphic design, website administration, and campaign analytics.
Responsibilities as the Digital Marketing Specialist:
- Digital Marketing: Support the execution of digital marketing campaigns that drive brand awareness, customer engagement, and lead generation across multiple channels.
- Content Development: Create digital marketing assets, including website content, email campaigns, social media content, and other promotional materials while maintaining brand consistency.
- Website Management: Create, update, and maintain website content while supporting website performance and user experience.
- Email Marketing: Develop and execute email marketing campaigns, maintain email templates, and support marketing automation initiatives.
- Campaign Analytics: Monitor campaign performance, analyze marketing metrics, and provide insights to support continuous improvement.
- Cross-Functional Collaboration: Partner with cross-functional teams to support marketing initiatives, content development, and campaign execution.
Qualifications for the Digital Marketing Specialist:
- Education: Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field is required.
- Experience: 3–5 years of experience in digital marketing, marketing automation, website administration, and email marketing is required.
- Industry Knowledge: Experience with digital marketing strategies, SEO, SEM, digital advertising, email marketing, and campaign optimization is required. Experience within the healthcare or medical device industry is required.
- Technical Skills: Proficiency with Adobe Creative Suite, Canva, WordPress, Google Analytics, Google Ads, LinkedIn Ads, Facebook Ads, marketing automation platforms, and Microsoft Office Suite is required.
- Skills & Attributes: Strong communication, project management, creative, and analytical skills with the ability to manage multiple priorities, collaborate across teams, and deliver high-quality marketing campaigns are required.
Application Notice: Qualified candidates will be contacted within 2 business days of application. If an applicant does not meet the above criteria, Atlantic Group will keep your resume on file for future opportunities and may contact you for further discussion.