Marketing Manager

EDUCATION

University of Maryland     Graduated

Bachelor’s Degree, Major: Marketing, Minor: Innovation and Entrepreneurship   May 2022
Multiple Dean’s Lists
Strategic Design and Innovation Fellows Program

PROFESSIONAL EXPERIENCE

Private Wealth Management Advisory Firm

Manager, Marketing and Communications August 2022 – Present

• Serves as head of marketing for a highly ranked (Forbes) Private Wealth Management Advisory firm for UHNW clients
• Designs and orchestrates Fall Connection Event on office rooftop
• Ensures culture and values are on display for famous clients
• Extends community through curated merchandise and dialogue with vendors
• Collaboratively teamed across the whole organization to coordinate game-changing client meetings
• Sends proper building access, organizes team lunches, and supports new hire onboarding
• Identifies and executes revenue generating strategies by engaging local community stakeholders
• Executed a $25,000 marketing campaign for Viewpoint with Dennis Quaid, resulting in national ad campaign
• Generated 128% growth increase with LinkedIn followers and produced over 100,000 organic impressions

Sports Media Company

Athlete Innovation Associate  Part-time: January 2022 – June 2022

• Collaborated with the Athlete Marketing team to manage an AirTable database of 1400+ projects and 1800+ athletes
• Established a brand-new biweekly company-wide newsletter serving 100 employees with Athlete Bio spotlights
• Supported content creation ideation for an Instagram account with over 40k followers

Student/Industry Networking Conference

Co-Founder, Executive Vice President May 2020 – May 2022

• Oversaw all conference branding, operations, logistics
• Coordinated strategies and goals while supervising the executive board and planning committee to ensure successful conferences and build relationships across DMV area
• Managed conference sponsors including SeventySix Capital, PepsiCo, The Gist, Aspire Group, Volo Sports, and OVG
• Managed content that led to over 150K impressions on Twitter and combined 3k impressions on Instagram/LinkedIn
• Year 1 (2021), produced a two-day virtual schedule & networking event – securing 45+ high level executives to speak
• Year 2 (2022), hosted the first public in person event: – 30 speakers, 8 sponsors, 100+ attendees

Marketing/Talent Management Agency

Marketing and Consulting Intern Temp Role: May 2021 – August 2021

• Developed, researched, and tracked over 1000 NIL partnerships for college athletes with prominent brands such as Bojangles, Bose, and Dr Pepper to ensure quality large-scale campaigns that align with all parties needs
• Monitored and analyzed 150 client roster across NFL, Combat, MLB and Gaming while creating customized proposals for partnership opportunities that supported athletes’ personal branding
• Generated in depth brand immersions for the VP of Consulting prior to the launch of the division
• Executed a successful NFT giveaway for our All-Star MLB Player, individually sent out links to 2000+ participants

Podcast Consortium

Network and Content Intern Temp Role: October 2020 – February 2021

• Organized airchecks and ad reads in addition to gathered monthly analytics onto spreadsheets for 120+ podcasts

Virtual Music Festival

Director of College Engagement Temp Role: June 2020 – August 2020

• Drove high volume social media campaigns over 3-day festival every 30 minutes on all platforms
• Communicated with over 50 NCAA schools to increase involvement and raised over $2,000 for COVID-19 relief

SKILLS

Microsoft Office, Google Suite, Salesforce, HubSpot, SurveyMonkey, AirTable, WordPress, Wix, Canva, Social Media

AFFILIATIONS

Maryland Sports Management Program Alumni Advisory Board Member