Marketing Specialist

Passionate Marketing Associate who successfully transitioned from massage therapy to marketing. Detail-oriented, skilled in marketing analytics, and a clear communicator. Strategic, entrepreneurial thinker with a strong business mindset and problem-solving skills. Eager to grow with an organization and contribute to its success.

WORK EXPERIENCE

Residential and Commercial Exterior Maintenance company, Eagleville, Pennsylvania

September 2024- Present

Marketing Specialist (Contract)

• Organize and maintain a contact database of over 35,000 in ServiceTitan for effective audience segmentation and personalized targeting
• Develop and execute automated marketing campaigns, enhancing lead generation and customer service
• Author, create and distribute e-newsletters, promotional emails, and company updates to improve engagement and transparent communication
• Increase open rate from 25% to 32%, CTR from 0.7% to 2%, and increase email leads from 3 to 10 monthly
• Utilize drone technology to capture project photos and videos, elevating marketing visuals

Roofing Contractor, Norristown, Pennsylvania

July 2022-September 2024

Marketing Coordinator

• Created and managed social media and email marketing content, including photography, drone photography, videos, and graphics using tools like Canva, Adobe Lightroom, Adobe Photoshop, and Pixlr
• Authored and promoted monthly financing promotions and e-newsletters to a subscriber base of over 20K via Constant Contact
• Increased monthly email leads from 2 to 5 per month, open rate from 35% to 40%, and CTR from 1.7% to 3%
• Analyzed and reported on email and social media performance metrics during monthly marketing meetings
• Conducted demographic and market trend research, applying findings to targeted direct mail campaigns such as Mail Shark and EDDM
• Managed campaign budgets, monitored return on ad spend (ROAS), and optimized marketing spend for maximum results
• Coordinated trade show marketing strategies to increase brand visibility

Massage Therapist, Norristown, Pennsylvania

April 2015-June 2022

Owner

• Launched and operated a successful massage therapy business, handled all marketing, branding, and sales
• Achieved a 54.7% open rate and 12.6% CTR through strategic email marketing campaigns
• Promoted the business through organic and paid advertisements on Facebook, Instagram, and Google
• Managed financials, customer service, customer satisfaction, and daily operations, driving growth and client retention

Vitamins and Supplements, Eagleville, United States

January 2013-October 2018

Assistant Store Manager

• Managed daily store operations, including staff scheduling, training, and performance management for a team of seven
• Spearheaded marketing initiatives, increasing average sale value by 17% over 12 months
• Utilized iContact for email marketing and developed a WordPress blog to boost brand visibility to assist in marketing
• Managed social media accounts (Twitter, Facebook) to drive engagement and store traffic to increase profitability

EDUCATION

Private  University

May 2022

Bachelor of Science (BS): Marketing

Public Research University, West Chester, PA

2011-2012

Some Coursework Completed English

Summa Cum Laude, 3.937 GPA

CERTIFICATIONS

• Google Analytics Certification – Google Skillshop.

SKILLS

• Email Marketing (ConstantContact, iContact, Chiirp)
• Social Media Management & Content Creation (Meta Suite, Canva, Adobe Lightroom, Adobe Photoshop)
• Marketing Automation
• Drone Photography & Video
• Data Segmentation & Audience Targeting
• Campaign Budgeting & ROAS Tracking
• KPI Reporting & Analytics
• Marketing Research & Direct Mail Campaigns (Mail Shark, EDDM)
• Event Marketing & Trade Show Coordination
• SEO & Paid Advertising (Facebook, Instagram, Google Ads) including Google Analytics