Product Marketing Manager

  • Location: Philadelphia, PA, Pennsylvania
  • Type: Perm (Contingency)
  • Job #31713
  • Salary: $95,000.00

Be an industry leader and marketing innovator! We are seeking a Product Marketing Manager with specific experience in the Human Capital Management industry, to develop campaign strategy and implement tactics that drive success and generate sales for an existing software product. The ideal candidate will be well-organized, possess exceptional written and verbal communication skills, and demonstrate a strong attention to detail. All qualified candidates are encouraged to apply.

Primary Responsibilities

  • Develop compelling product messaging and positioning that highlights product differentiators and demonstrates understanding of customer needs
  • Develop marketing campaigns that generate an increased pipeline and result in new customer acquisition
  • Collaborate to create persuasive content to use across a variety of channels including social media, ads, blogs, videos, and emails
  • Support client engagement and retention efforts through creation of ongoing client communications that are on-strategy and meet business and compliance requirements
  • Support enablement of the sales team with collateral, messaging and training
  • Monitor the industry landscape to keep current on trends and conversation drivers
  • Perform CRM data maintenance and the logistical management of scheduling tradeshows/conferences/events.
  • Identify and track KPIs to make campaign adjustments that result in continuous improvement

Requirements

  • Bachelor's Degree in Marketing or related field
  • Minimum 3 years experience in B2B within human capital management field required
  • Hands-on experience with developing and executing customer acquisition and retention strategies.
  • Demonstrated expertise leading brand marketing campaigns to drive demand generation efforts
  • Ability to apply and adapt practices and techniques to the special requirements evolving business demands
  • Ability to present facts and recommendations effectively in oral and written form

Note: Qualified candidates will be contacted within 2 business days of application. If an applicant does not meet the above criteria, we will keep your resume on file for future opportunities and may contact you for further discussion.

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Job ID: 31713