Senior Manager of SEO & Audience Development

New York City



  • Develop and execute comprehensive SEO strategies to drive long term growth and deliver on team goals
  • Educate and provide regular feedback to writers on headlines, keyword usage, meta tags, URL structure, keyword analysis and related aspects of SEO.
  • Conduct keyword research and run competitor analyses to identify gaps and opportunities to better serve user’s intent
  • Manage content renovation strategy and identify opportunities to improve previously published content at scale.
  • Own content innovation within the editorial team: identify and test new content areas and opportunities that can be amplified through various traffic sources such as email, paid search, and social
  • Audit new, original content as a key part of editorial process to ensure SEO best practices are being employed (e.g., descriptive anchor text, keyword placement in headers, optimized titles & metas)
  • Work with the Data team to build recurring reports on trends and performance using Google Analytics and SEO tools such as SEMRush.
  • Perform regular audits of URL structure, internal linking, AMP errors as well as any content-related SEO optimization efforts, such as adding links, descriptions, keywords, and headlines
  • Stay abreast of notable search industry updates, especially changes to the Google algorithm
  • Support Audience Development team with creation and execution of short-, mid- and long-term email and paid social strategies
  • Complies with Network and Urban One’s mandatory trainings and adheres to related course deadlines




  • 3-5 years planning, developing and implementing SEO strategy
  • Experience with keyword research, ranking factors, structured data schemas and rich snippets, internal linking, keyword usage and semantic analysis.
  • Experience analyzing page, keyword, and content & site performance site crawlers, and log file analysis.
  • Analytically focused with the ability to recommend and implement optimization from review of performance data.
  • High proficiency in Google Analytics and advanced reporting execution.
  • Expert-level skills in organic and paid keyword research, and experience using industry-leading SEO tools including Google Analytics, SEM Rush, Moz
  • Technical SEO Expertise (canonicalization, sitemaps, crawl budget etc.) and ability to troubleshoot and diagnose issues
  • Familiarity with HTML, CSS, and JavaScript.
  • Continuously improve SEO skill sets, staying up to date with shifts in the marketplace to guide the site through macro changes (e.g., upcoming 2021 Page Experience Update)
  • Strong knowledge of email marketing platforms. Sailthru experience is a plus.






Note: Qualified candidates will be contacted within 2 business days of application. If an applicant does not meet the above criteria, we will keep your resume on file for future opportunities and may contact you for further discussion.

Date Posted 1/8/2021
Salary $80,000 - $90,000 + bonus

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