Marketing Associate

WORK EXPERIENCE

Marketing Associate
Investment Service – Pennsylvania
June 2022 to July 2024 

• Oversaw firm-wide social media strategy, managing social media accounts, content creation, establishing post schedules, and maintaining active engagement to boost brand visibility. 

• Directed copywriting and editing initiatives including thought leadership content, press releases, web posts, email campaigns, 

• and social media distributions, ensuring alignment with brand voice and audience engagement strategies. 

• Designed visually appealing pitch decks and presentations for diverse audiences, maintaining brand consistency. 

• Facilitated project management efforts, coordinating cross-functional teams to meet timelines for deliverables efficiently. 

• Managed website updates to enhance user experience and provide relevant insights and news. 

• Designed engaging social media graphics to bolster online presence. 

• Built and distributed email campaigns, managing content development process and analyzing performance. 

• Produced and edited podcast episodes, ensuring high-quality audio and engaging content to enhance brand visibility. 

Marketing Manager
Financial Services Company – Pennsylvania
October 2020 to June 2022 

• Oversaw direct mail and email channels for three JG Wentworth Company brands, leading project management efforts to launch monthly campaigns. 

• Crafted promotional email copy and developed creative concepts for direct mail pieces, ensuring brand consistency. 

• Developed and coordinated customer email journeys. 

• Copyedited and approved all direct mail materials pre-print and maintained vendor relationships across channels. 

• Managed company-wide prepaid card claims process and addressed related inquiries promptly. 

Account Executive
Financial Services Company – Pennsylvania
July 2019 to October 2020 

• Managed court ordered transactions for customers in the process of liquidating their structured settlement or annuity payments. 

• Prospected from a wide variety of accounts and provided personalized offers to customers. 

• Managed a book of business and maintained relations with a large customer base across the United States. 

EDUCATION

BA Communications, 2019
State University 

COMPUTER SKILLS

Adobe creative suite, Microsoft suite, Salesforce Marketing Cloud and CRM, WordPress, Active Campaign Email suite