Copywriter

WORK EXPERIENCE

Copywriter
Designer and Manufacturer of Vending Machines
May 2023 to August 2024

• Wrote copy for all collateral across verticals per strategic marketing directives.
• Wrote and published quarterly company newsletter which was distributed to 2,000+ employees.
• Developed brand voice guidelines and ensured brand tone stayed consistent across each medium.
• Wrote B2B SEO blogs for each vertical (gaming, retail, transportation, service, finance).
• Led directive to incorporate AI tools into teams’ workflows to optimize processes.
• Collaborated with senior leadership to develop strategy for managing and distributing internal communications.
• Conducted audits of website to ensure strong and consistent copy across each page.

Digital Marketing Lead
Healthcare Media Company
December 2021 to May 2023

• Managed strategic and creative marketing efforts for 6 digital conferences and 3 webinars.
• Wrote and scheduled marketing e-blasts.
• Wrote copy for banner and print ads.
• Created and managed ads on FB Business Manager, Twitter, Google and Adroll.
• Tracked marketing efforts with GA4.
• Developed go-live strategies for new events and publications.
• Deployed email campaigns through Marketo.

Digital Marketing Specialist
Orthopedic Doctor
June 2021 to November 2021

Freelance Writer
March 2020 to Present

Content Specialist
IT and Cybersecurity Company
June 2019 to September 2020

Education

Bachelor’s Degree Political Science and Public Relations
State University